Make Way for Nature
A biodiversity story told through people, places and everyday settings, making a corporate subject accessible from different angles.
Public Relations & Media Communications
Find the story worth telling
A brand has many stories to tell. The work starts with identifying what matters to the audience and where the media can find a relevant angle. L Concept turns your brand positioning, project background and communication goals into clear messages, supported by press releases, interviews, media events and content collaborations.
Connect your message with what audiences care about
A product launch needs to explain the product and how it fits into everyday life. A mall campaign needs a clear theme, experience and reason to visit. A corporate project may involve brand values, business developments or stakeholder communications. Each requires a different approach.
We clarify the message, audience and available material before planning news angles and outreach. From preparing information for media invitations to coordinating interviews on the day, we help the brand team, spokespeople and event staff work with consistent information.
How we can support your team
Strategy and news content
Develop brand stories, key messages and news angles; write and distribute press releases; and coordinate translations, background information and interview content as required.
Media relations and interview coordination
Plan outreach around the subject and audience, manage invitations and media pitching, and follow up on interview arrangements and information requests. Coverage monitoring helps your team understand how the story is presented.
PR events and connected campaigns
Press conferences, product experiences, media luncheons and tours bring content and practical arrangements together. When a project also involves creators or social media, we coordinate with the relevant teams so timing and content support the same story.
Where a project starts
Share your objectives, audiences, launch timing and existing brand material. We can support a specific part of an established communications plan or help develop the message and news angles from the beginning. Media coverage remains an independent editorial decision; placement is not guaranteed.
Planning a product launch, mall promotion or corporate communications project? Share your objectives, timing and available material with us.
Share your project briefExplore the work in context
Explore all projects
arena store-opening promotion
Swim-ring-shaped doughnuts connect a store-opening activation with the swimwear brand, alongside press-release writing and distribution.
Royal Caribbean Taipei roadshow
Held at W Taipei, the roadshow brought together travel industry representatives and Taiwan media for brand presentations, speaker sessions and networking.
Your next brand project
starts with a conversation
Bring a complete brief or an early idea. We would love to hear about it.