Tamagotchi summer mall activation
A character concept becomes mall games and workshops through brand collaboration, thematic design and on-site experiences.
Integrated Marketing Communications
One brand story, connected across channels
A brand project can involve PR, creators, social media, advertising and events at the same time. L Concept starts with your objectives and audience, defines the role of each channel, then coordinates messages, content and timing so the team can move in a shared direction.
Give different workstreams a common purpose
Launches, mall campaigns and corporate projects often involve several teams. Agreeing the message, priorities and budget helps each contribution fit: PR develops story angles, creators introduce relevant personal settings, social content maintains communication, and events provide experiences people can join.
We connect strategy with delivery, clarifying what each piece of work is for, what the client team needs to prepare, and how decisions and production requirements affect one another.
From objectives to implementation
Objectives, audiences and messages
Clarify the brand background, project purpose and people you want to reach. Corporate communications, business partnerships and consumer campaigns require approaches shaped to their respective needs.
Channels and timing
Coordinate PR, KOLs, social media, advertising, design and events across different stages. Brand collaborations, sponsorships and joint promotions can also be incorporated where they support the theme.
Production and budget priorities
Coordinate assets, suppliers and delivery around the agreed scope. Thoughtful budgeting means prioritising relevant content and experiences rather than adding every possible channel to the plan.
Documentation and review
Compile agreed publishing, event and content information to review how the work fits together and preserve useful material and learning for subsequent campaigns.
Working with existing partners
If you already have an internal team, appointed suppliers or a content direction, we can review the current position and agree where L Concept’s planning and delivery support fits.
Share your project briefExplore the work in context
Explore all projects
Mannings 5D Salon brand experience
A haircare and styling theme brought the campaign to Olympian City, connecting product introductions, on-site interaction and media content.
Mannings skincare experience roadshow
A mobile activation connects product sampling with creator content on YouTube and Instagram Reels.
Your next brand project
starts with a conversation
Bring a complete brief or an early idea. We would love to hear about it.