Just Like That creator campaign
Travel and everyday settings connect the brand with audiences through different personal perspectives.
KOL & Influencer Marketing
Connect with audiences through the right creators
A creator collaboration involves more than a shortlist. Content style, audience, format and the message people should remember all matter. L Concept plans collaborations around your brand, campaign goals and budget, managing the details from matching and content direction to communication and publishing arrangements.
Define the role of the content before choosing the creator
Some projects call for everyday product experiences. Others suit store visits, travel, parenting content or expert interviews. A launch or mall campaign may combine an appearance with subsequent content. We consider how naturally the message fits, which formats suit the platform, and how the collaboration supports the wider campaign.
Our work can involve KOLs, micro-influencers, YouTubers, celebrities and crossovers. Brand fit and a shared understanding of the collaboration matter alongside audience size.
From collaboration planning to delivery
Matching and formats
Consider the brand, audience and budget when planning creators and formats, including product experiences, short-form video, store visits, event appearances and crossovers.
Content communication and coordination
Clarify brand messages and content priorities, coordinate production and publishing, and support communication between the brand and creator while allowing room for an appropriate creative approach.
Publishing and reporting
Connect creator content with brand channels, PR and event timing. Where paid amplification or reuse is needed, confirm the relevant permissions and terms before proceeding. Compile available, permitted publishing and engagement information to inform subsequent collaborations.
What helps us plan
Share brand information, target audiences, campaign timing, budget and the points content must include or avoid. If you already have creators in mind, we can discuss their fit with the proposed content and delivery.
Share your project briefExplore the work in context
Explore all projectsSKECHERS creator content
Creator perspectives connected the brand with lifestyle content, introducing products through familiar social formats.
Mannings skincare experience roadshow
A mobile activation connects product sampling with creator content on YouTube and Instagram Reels.
Your next brand project
starts with a conversation
Bring a complete brief or an early idea. We would love to hear about it.