MTR Shops Hong Kong stories
Local shops and personal stories turned retail spaces into content to read, watch and share, introducing the character of each shop.
Social Media Management & Marketing
From everyday content to focused campaigns
Social platforms support everyday brand communication as well as launches, events and focused promotions. L Concept connects content planning, account management, visuals, short-form video, engagement activities and advertising around your objectives and chosen platforms.
Connect platform content with what the brand is doing
Before an event, content can introduce the theme and reasons to participate. During the event, it can document experiences and interactions. Afterwards, people, highlights and follow-up information can extend the story. Ongoing content can also explore brand stories, product settings and subjects relevant to your audience.
We adapt formats to the platform and its audience, giving each visual, video or creator collaboration a clear purpose rather than reproducing the same material everywhere.
Account support and campaign delivery
Content direction and ongoing management
Plan themes, publishing schedules and required assets around brand review and campaign timing. Agree the scope of account access, publishing, response management and responsibilities for each project.
Visuals, video and social campaigns
Translate products, brand stories and event material into platform-appropriate content, supported by engagement activities, word-of-mouth content and creator collaborations where relevant.
Social advertising and performance review
Arrange advertising around the objective, audience, budget and available assets, and review content and campaign performance. Brand-owned content, creator collaborations and paid promotion have distinct roles, with relevant terms and usage permissions agreed in advance.
Start with your platforms and next campaign
Share your current channels, content needs, audiences and timing. We can discuss ongoing support, campaign-specific content or advertising according to the scope you need.
Share your project briefExplore the work in context
Explore all projects
Mannings skincare experience roadshow
A mobile activation connects product sampling with creator content on YouTube and Instagram Reels.
Liverpool FC official pop-up promotion
Club merchandise and the pop-up experience provide content for social platforms, introducing what visitors can discover.
Your next brand project
starts with a conversation
Bring a complete brief or an early idea. We would love to hear about it.