L Concept is a Hong Kong PR and event agency for corporate teams, shopping malls and consumer brands, bringing PR, KOL marketing, social media, events and creative design together.
Explore our workHELLO, WE ARE L CONCEPT
An award-winning PR & integrated marketing agency in Hong Kong
L Concept brings together PR, event experiences and creative design to develop and deliver marketing programmes tailored to each brand. Our work has earned industry awards, and we bring attentive follow-through, clear communication and careful execution to every collaboration, aiming to become a trusted long-term partner for brands.
Meet L Concept
The Marketing Events Awards 2025
PR Awards 2025Every brand and organisation has a different story to tell. We shape our planning and delivery around each team’s objectives and needs.
IDEAS, OUT IN THE WORLD
From brand stories and social content to live experiences, explore the projects we have been part of.
Use the left and right arrow keys to browse photos, or Home and End for the first and last photo
Planning and delivery shaped around your project, connecting your brand message across content and live experiences.
We shape news angles and media outreach around your brand and communication goals, with support for press releases, interviews and PR events.
Communications strategy / Media relations / Press releases / Interviews & media events
Explore PR services
From creator matching and content planning to collaboration management, we shape KOL campaigns around your brand, audience and budget, with paid amplification where appropriate.
Creator matching / Content collaborations / Micro-influencer campaigns / Coordination & reporting
Explore KOL marketing
Trip.comTrip.com
SKECHERS
MTR
Harbour North
Citygate OutletsCorporate events, brand launches, mall promotions and experiential campaigns. We bring concepts, venue design, production and on-site coordination together.
Event concepts / Venue & stage design / Production coordination / On-site delivery
Explore event productionWe bring content planning, day-to-day management, social campaigns and paid advertising together, adapting visuals and short-form video to your brand goals and chosen platforms.
Content planning & management / Visuals & short-form video / Social advertising / Campaigns & reporting
Explore social media marketing
From brand and advertising concepts to campaign visuals, spatial design, video and animation, we turn your brand story into creative content for different channels.
Brand & graphic design / Spatial visuals / Video production & editing / Animation & web design
Explore creative designExhibition space
Event key visualStarting with your marketing strategy and audience, we coordinate PR, content, advertising and events into a coherent campaign, with thoughtful use of your project budget.
Marketing strategy / Integrated campaigns / Corporate & B2B communications / Brand partnerships
Explore integrated marketing
From clarifying the communications direction and developing content to coordinating design and production, we stay connected with your team. Progress, decisions and next steps remain clear at every stage.
We also set priorities around your project goals and budget, weighing creative, production and channel options with you to focus resources where they best serve the brand.
Yes. Start by sharing your brand goals, intended audience, target launch date and any ideas or materials you already have. An initial budget range is helpful too. We can then discuss your needs and clarify the services and scope together.
We can discuss a single service, such as PR, KOL marketing, social media, event production or creative design, or a combination of services. We first look at the resources your team already has and where you need our involvement, then agree how to divide the work.
Explore our services ↗We consider your objectives, scope, deliverables, production requirements and schedule. After understanding your budget range, we discuss priorities and practical options with you. The quotation is based on the agreed project scope.
Timing depends on the scale, content and design needs, production arrangements and partners involved. If you have a target launch date, get in touch early so we can work backwards through the preparation steps and assess a feasible plan. For a tighter schedule, share the date and essential requirements so we can assess an appropriate scope.
Share your brand objectives, timing and initial ideas so we can understand what you need.
Introduce your project