Bank of Communications 90th anniversary exhibition

A brand history visitors can walk through

How can ninety years of brand history become an exhibition people can follow? The anniversary exhibition brought historical graphics, thematic displays and physical showcases into one visitor setting.

Exhibition overview: perimeter displays and central showcases form a shared visitor space.

Our role

L Concept supported content development, exhibition layout and visitor flow, visual design, 3D renders and production, connecting the content and spatial work.

Creative Design & Brand Visuals Event Planning & Production

Give the history a reading order

The historical display places dates alongside photographs and text. A separate display addresses corporate culture and social responsibility, giving the exhibition both a chronological thread and thematic sections.

An anniversary exhibition needs to establish relationships between its materials. A timeline explains how a brand reached the present; thematic sections explore what it stands for. From a content-design perspective, this makes information structure part of the spatial brief.

Years, photographs and text unfold along a display wall as visitors move through the exhibition.

See the design at visitor scale

Blue provides a consistent visual language across the brand mark, anniversary identity, display graphics and showcases. L Concept’s scope also included layout, visitor flow and 3D renders to help the client preview the concept before production.

A layout that reads clearly on a screen still needs to work at viewing distance and beside physical exhibits. Three-dimensional previews bring these relationships into one conversation: what visitors notice from afar, what they can read up close, and where they have room to move.

Thematic graphics, brand identity and physical showcases meet in one display setting.

Let each medium carry a different layer

The photographs show several ways to engage with the exhibition: reading along a wall, looking into a showcase and pausing at a screen. These formats form a physical experience with more than one pace of viewing.

In exhibition design, media need distinct roles. Graphics establish context, physical displays offer a sense of objects and scale, and screens introduce another content rhythm. The useful question is what each medium contributes to the story.

Screen content sits alongside graphic displays and physical showcases.

Let visitors choose their depth of reading

The exhibition combines historical graphics, physical showcases and screens. That mix allows several paces of viewing: following the timeline, pausing at an exhibit or exploring the subject through moving images.

Complete content does not require every visitor to read everything. Themes, summaries and details can form separate layers, giving a short visit a clear message while offering more to those who stay. This makes content organisation, type size and visitor flow part of the same design discussion.

Develop content, design and production together

The scope of this project extends from organising brand material to producing the exhibition. For corporate anniversary projects, connecting content and space early allows reading hierarchy, display formats and practical visitor needs to be considered together.